July 28 - August 1, 2025
$3.80
August 4 - 8, 2025
$3.80
Current
$3.80
Overview & Projections
The refrigerated (reefer) market is showing steady improvement week over week. Tender rejection rates have fallen to 11.4%, marking a 1.3% decrease compared to last week. The Southeast region is projected to experience the most significant improvement as several states transition into a more plentiful market status.
Throughout this week and the remainder of the month, Pennsylvania, New York, and the Midwest are expected to see notable market movement until carrier coverage aligns with increasing produce volumes. Carriers are likely to seize opportunities, particularly with local shipments as well as multi-pick and multi-drop deliveries.
Overall, both the reefer and fuel markets remain stable. These trends are expected to continue through August. However, as we approach September and October, spot market volatility is forecasted to become more pronounced.
Arizona
Ample capacity is helping to keep freight rates at a discount.
California (Northern)
Market pricing is consistent as outbound volumes are balanced. Be wary of capacity shifts as the PNW picks up.
California (Southern)
Anticipate uniform pricing and stable conditions. Carriers will head north from Arizona in search of better rates.
Carolinas
South Carolina is on the verge of plentiful status with Florida and Georgia advancing. North Carolina is stable but will follow before long.
Eastern United States
Western Pennsylvania is the only area holding onto coverage. As you move East, it will become more limited. Reefer quantities will continue rising.
Florida (Northern)
Outbound pricing will provide ongoing improvement. Availability will build in the Southeast as produce shipments decline. Only Atlanta is seeing elevated demand.
Florida (Southern)
Carriers will deadhead north for freight. Peak produce season has ended.
Georgia
Outbound pricing will provide ongoing improvement. Availability will build in the Southeast as produce shipments decline. Only Atlanta is seeing elevated demand.
Idaho
Will become more difficult with time but for now, holding steady. Growers are beginning to make space for new product.
Midwest
All states are shifting as reefer volumes increase. Rates will rise within each state.
New York
Moving closer to a limited status. Throughout the month carrier demand will increase.
Washington/Oregon
Yakima and Northeastern Oregon are tighter areas to secure trucks. Hasn’t put too much pressure on surrounding locations just yet.
Texas
South Texas is continuing to improve and aiding San Antonio and Houston later in the week. Dallas is the more demanding location.
Contact Us
Corey Robertson
Associate Director of Business Development
coreyrobertson@efsolutions.com
Will Crosby
Associate Director of National Sales
willcrosby@EFSolutions.com
Cody Burcher
National Account Sales
codyburcher@EFSolutions.com
Steve Farmer
National Account Sales
stevefarmer@EFSolutions.com
Huston Evans
National Account Sales
hustonevans@EFSolutions.com
Ryan Roth
National Account Sales
ryanroth@EFSolutions.com
Rod Lewis
Business Development
rodlewis@efsolutions.com
Trevor Robbins
Business Development
trevorrobbins@efsolutions.com
